Prof. Dr. Adi Zakaria Afiff, S.E., M.B.A.

Prof. Dr. Adi Zakaria Afiff, S.E., M.B.A.

Publikasi: 26 Scopus60 Scholar

Research output activity per year

Latest Publication

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26
Article
297
Citation
284
Cited Documents
9
H-Index
1 - 10 dari 26 hasil

Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products

Penulis: Secioria, Rae; Afiff, Adi Zakaria; Hati, Sri Rahayu Hijrah; Alif, Muhammad Gunawan
2025

Determinant Factors of Resilient Voter Towards Deviant Information: The Empirical Study of Politician Branding in Indonesia Elections

Penulis: Kartika Rini, Dyah; Afiff, Adi Zakaria; Aruan, Daniel Tumpal Hamonangan
2025

Ethics and sustainable government bonds: The retail investors’ perspective

Penulis: Aulia, Muhammad; Afiff, Adi Zakaria; Hati, Sri Rahayu Hijrah; Gayatri, Gita
2025

A Multi-Criteria Decision-Making Framework for Evaluating Government Institutional Performance: The Role of Corporate Citizenship in Hajj Fund Ecosystems

Penulis: Lesmana, Eko Surya; Afiff, Adi Zakaria; Wijanto, Setyo Hari; Kasri, Rahmatina Awaliah
2025

Elevating low-effort engagement to cultivate stronger community commitment: A study of social capital within instagram’s brand community

Penulis: Kusuma, Agung Artha; Afiff, Adi Zakaria; Gayatri, Gita; Hati, Sri Rahayu Hijrah
2024

Boundary spanning activities and resource orchestration as microfoundations of dynamic capability: a systematic literature review

Penulis: Ariwibowo, Aziz Fajar; Afiff, Adi Zakaria; Rachmawati, Riani; Kusumastuti, Ratih Dyah
2024

Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities

Penulis: Kusuma, Agung Artha; Afiff, Adi Zakaria; Gayatri, Gita; Hati, Sri Rahayu Hijrah
2024

The impact of boundary spanning activities and research orchestration in improving performance of Indonesian state-owned bank branches

Penulis: Ariwibowo, Aziz; Afiff, Adi; Rachmawati, Riani; Kusumastuti, Ratih
2024

Consumers’ sustainable investing: A systematic literature review and research agenda

Penulis: Aulia, Muhammad; Afiff, Adi Zakaria; Hati, Sri Rahayu Hijrah; Gayatri, Gita
2024

Correction: The impact of boundary spanning activities and resource orchestration in improving performance of Indonesian state-owned bank branches (Humanities and Social Sciences Communications, (2024), 11, 1, (493), 10.1057/s41599-024-02831-x)

Penulis: Ariwibowo, Aziz; Afiff, Adi; Rachmawati, Riani; Kusumastuti, Ratih
2024

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