The democratic transition period in Indonesia (1994-1999) became crucial for developing independent journalism. Aliansi Jurnalis Independen (AJI) emerged as a firm and strong organization that fought for press freedom and built a fortress of independent journalism amid the New Order repression. This study aims to analyze AJI's strategy in building and fighting for independent journalism in Indonesia during this period. Using historical analysis and a qualitative approach, this study explores AJI's contribution to voicing the interests of journalists, fighting for freedom of expression, and rejecting state intervention in the press. The data was collected through literature studies, analysis of organizational documents, and in-depth interviews with AJI activists. This research opens a new understanding of AJI's efforts to achieve press freedom in the New Order era through a review of AJI's strategy for developing independent journalism in Indonesia. This study's results show that AJI uses conventional strategies such as advocacy and education and innovative strategies such as networking, solidarity, and publications. These strategies have proven effective in strengthening independent journalism in Indonesia, with the realization of a freer and professional journalistic environment. © 2025, Universitas Negeri Semarang. All rights reserved.