Addressing vaccine hesitancy using local ambassadors: A randomized controlled trial in Indonesia

Penulis: Islam, Asad; Kusnadi, Gita; Rezki, Jahen; Sim, Armand; van Empel, Giovanni
Informasi
JurnalEuropean Economic Review
PenerbitElsevier B.V.
Volume & EdisiVol. 163
Halaman -
Tahun Publikasi2024
ISSN00142921
Jenis SumberScopus
Sitasi
Scopus: 3
Abstrak
In settings where resistance and rampant misinformation against vaccines exist, the prospect of containing infectious diseases remains a challenge. Can delivery of information regarding the benefits of vaccination through personal home visits by local ambassadors increase vaccine uptake? We conduct a door-to-door randomized information campaign targeted towards COVID-19 unvaccinated individuals in rural Indonesia. We recruited ambassadors from local villages tasked to deliver information about COVID-19 vaccines and promote vaccination through one-on-one meetings, using an interpersonal behavioral change communication approach. To investigate which type of ambassador – health cadres, influential individuals, and laypersons – is the most effective, we randomly vary the type of ambassador that delivers the information at the village level. We find that the overall vaccination take-up is quite moderate and that there are no differences in vaccination outcomes across the treatment groups. These results highlight the challenge of boosting vaccine uptake in late stages of a pandemic. © 2024 The Author(s)
Dokumen & Tautan

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