A beverage bottle must fulfil the food and beverage functions. One of the main important functions of the bottle is its design aspect. A method to design the bottle is by using Kansei Engineering which uses the psychological translation of the human psyche by using words. These would result in the production of a design based on the consumer's need. Additionally, improvements could also be made on the technical level. To solve this one can, use TRIZ as a problem-solving tool. By using TRIZ, one can specifically and creatively produce general solutions which could be translated into specific improvements. The result of this design approach is two new Kansei Engineering-TRIZ design based on the desired elements from the consumer's aesthetical and technical requirements. © 2024 Author(s).