BackgroundMiscarriage refers to the loss of a fetus before the completion of 28 weeks of gestation. The prevalence of miscarriage across all age groups ranges from 12% to 20%. Despite the great incidence of miscarriage, public awareness and understanding about pregnancy loss remain inadequate. Currently, social media platforms, such as Instagram, are frequently utilised by the public as a mechanism to address their health-related concerns.ObjectiveThis study aims to determine the characteristics of content disseminated on Instagram regarding International Pregnancy Loss/Miscarriage Day over the preceding three-year period.Study DesignThis was an analytical-observational study to describe community participation on Instagram in commemorating International Pregnancy Loss Day 2022-2024. Hashtags used include #pregnancyloss, #pregnancylossawareness, and #pregnancylossjourney. Data were …