This article investigates everyday market nationalism as a construction of nationalism in everyday social interactions in the market field and reflected in the existence of an imaginative value of nationalism in a commodity. Focusing on the market field of ride hailing commodity Gojek and using a mixed method, this study shows that the imaginative value of Indonesian nationalism in Gojek is influenced by economic, cultural, symbolic, and digital capital as well as socio-demographic characteristics of the actors and associated with nationalistic economic habitus formed through social practices in the market field of Gojek. © 2024 Association for the Study of Ethnicity and Nationalism and John Wiley & Sons Ltd.