For the last few decades the High-Speed Rail has been growing quite rapidly in various parts of the world. However, many High-Speed Rail Projects were not as successful as expected. Most of the contributing factors were over-estimate demand and cost-overrun. This study aims to formulate a strategy in order to increase the demand for the Jakarta-Bandung High-Speed Rail by investigating the factors of region development, individuals and activities, internal operators and external operators. In conducting this research, the primary data collection was done by using a stated preference questionnaire and the data analysis used the structural equation modeling (SEM) method with the help of Lisrel software. The analysis results concluded that the strong factors influencing the demand for the Jakarta-Bandung High-Speed Rail are region development and external operators. This result is useful as a reference for planners in planning the next similar project. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.