Introduction: In the globalization era, hospitals are required to innovate constantly and be able to maintain patients as well as adjust to market changes. One marketing strategy that often implemented is segmenting, targeting, and positioning. Objective: To discuss how to implement segmenting, targeting, and positioning strategy as one of the marketing strategies in the hospital. Metzhods: Literature review study with research journal that has been published in the last 5 years. Results: The hospital has implemented segmenting, targeting, and positioning as a marketing strategy. Those three mentioned things have become the most effective medium to increase health services according to the patient's needs. Conclusion: it needs to strengthen the promotion strategy particularly in segmenting, targeting, and positioning to improve the service quality, leave a good impression, and gain profit. © 2023 MPPKI. All rights reserved.