Transit-Oriented Development (TOD) is an urban planning concept focusing on sustainability. One of TOD's functions is to encourage the use of public transportation and increase transit ridership. Several studies have focused on planning TOD to increase the number of transit users, but they only focus on planning at the station area level, which relates to the gross floor area (GFA) of land-use development as the decision variable. This research is intended to fill the gap of previous research by offering an optimization model for land-use allocation based on linear programming and system dynamics at the parcel level of TOD on built-up land based on Mass Rapid Transit (MRT) to maximize MRT transit passengers. The objective of this research is to obtain the optimal GFA for each property development to achieve the maximum level of passenger travel. This study found that the optimal land composition to produce maximum ridership was residential by 27%, commercial by 23%, offices by 11%, government by 12%, hotel by 5%, and other land development by 22%. The potential increase in ridership with this land composition can increase up to 6% from the daily average of the existing MRT Jakarta ridership today. © 2025 Faculty of Engineering, Universitas Indonesia. All rights reserved.