What makes user switch technology? Enabler and inhibitor factors of converting to mobile application
Penulis:Â Prahara, Harwin;Â HIdayanto, Achmad Nizar;Â Hapsari, Ika Chandra
Informasi
JurnalACM International Conference Proceeding Series
PenerbitAssociation for Computing Machinery
Halaman92 - 97
Tahun Publikasi2019
ISBN978-145037141-4
Jenis SumberScopus
Abstrak
Along with the advancement in the technology, a lot of newer and better technology are introduced. However, there are many cases where users don't want to adopt new and better technology, instead, they keep using the old technology. This problem of users' inertia, not wanting to switch to new technology, is now being faced by Cookpad Indonesia. Only a few Cookpad mobile web users that want to switch to use Cookpad mobile application. The purpose of this research is to identify the factors, enablers and inhibitors, that influence Cookpad mobile website users to switch to use Cookpad mobile application. Two-factor theory, which states that there are enablers and inhibitors that work independently to influence behavior, is used as a theoretical framework for this research. Quantitative data using Likert scale was collected through questionnaire survey targeting Cookpad Indonesia users. There were 406 questionnaires collected, with 331 of them are valid. SEM covariant based was used to analyze survey result using AMOS software. Functional deprivation, interactivity, and social identification were identified as enablers, while inertia was identified as inhibitors for users' intention to switch from mobile website to mobile application. © 2019 Association for Computing Machinery.
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