This study developed and validated the “DINA HALO SAFETY” road safety education model, grounded in the Theory of Planned Behaviour and Social Cognitive Theory. Designed to boost road safety awareness and promote safer motorcycle riding among university students, it addresses gaps between theoretical knowledge and real-world practice through interactive, culturally relevant videos disseminated on social media. Using the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) framework, researchers surveyed 416 students selected via proportional stratified sampling and conducted focus group discussions to refine content. Pilot testing to evaluate immediate outcomes was subsequently conducted (n=32 participants). Findings showed that almost all participants (98.8%) preferred succinct educational videos, highlighting TikTok and Instagram as prime delivery platforms. Expert validation yielded high Content Validity Index (CVI) scores, and pilot testing demonstrated statistically significant gains in both knowledge retention and behavioural intent. By integrating digital outreach, engaging material, and psychological constructs, “DINA HALO SAFETY” holds promise for broad application across diverse cultural and demographic settings. Strategic collaborative efforts with influencers, educational institutions, and law enforcement agencies could significantly amplify its impact. Future research should employ multi-institutional, larger-sample designs, utilise objective riding measures, and explore extended, longitudinal interventions that incorporate evolving technologies like augmented and virtual reality. © 2025, Australasian College of Road Safety. All rights reserved.